John Krause creates images that are typically characterized by a sense of calm that masks an elegant edginess and witty irony. His intelligent, thought-provoking illustrations firmly grasp the viewers attention at first glance, but the second glance is often rewarded with an unexpected visual twist.
Jon executes his compelling concepts with strong compositions and a tastefully subdued color palette.
As one of the few masters of the genre, I wanted to hear Jon’s secrets for successful concepts.
A: I think that while the communication or suggestion of the text is vital, an image that allows viewers to draw their own conclusions through the illustration makes it much more appealing. Sometimes, I really just like to look at cool pictures too.
Q: What’s the key to an effective artist/art director relationship?
A: Trust, both ways, leads to an effective collaboration.
Q: Do you like to have ideas from an art director to start with or do you prefer to develop your ideas independently?